What is Social Media?

social media OttawaOne of the best ways to define or describe social media are the medium that not only provides information in a timely manner but also allows for an immediate and fluid exchange of ideas, comment and opinions between people regardless of geographic location. This exchange basically happens in real time. When something goes “viral” it is a concrete demonstration of the power of Social Media in our society today.

Online Media platforms like Facebook & Twitter have created a brand new way for people to communicate and share information. The challenge for business is to harness this potential in a way that will ultimately result in more revenue.

Here is a helpful video that talks about how Google treats backlinks from various Social Media such as Twitter and Facebook.

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